100 - MARKETING, BABY, APPARENTLY! - 021028 I WAS LOOKING AT ROOT BEER THAT WAS BOTTLED BY MY LOCAL SUPERMARKET AS I WAS NATURALLY ABOUT TO REJECT IT FOR A MAINSTREAM BRAND NAME I NOCITED THAT THEY MADE THE EFFORT TO HAVE A CLASSY LOOKING PICTURE OF A MUG AND A GUY ON THE LABEL SO I GOT THAT ONE